Chloé

US RETAIL STRATEGIES

RBA was engaged by Chloé, a subsidiary of the Richemont Group, to conduct analysis of their business in the US. As part of its analysis, RBA conducted store visits to all full-priced boutiques in the US and made recommendations regarding the following areas:

• Brand identity and positioning within the US market

• Competitive collection merchandising and price range analysis

• Retail distribution analysis

• Retail and client experience and visual merchandising

• Merchandising assortments and classifications

• E-commerce and mobile experience