POSITIONING AND MAINTAINING A LUXURY MALL
560,000sqft / 52,000sqm ; 6 floors
Esentai Mall, a multi-use property designed by Skidmore, Owings and Merrill, with three residential condominiums, a Ritz Carlton hotel, class A office space, and multiple F&B locations.
18 months after the Esentai Mall opened, owner and operator Capital Partners saw an opportunity to make physical improvements on the mall, as well as to further elevate the offering due to the strong luxury demand in the market.
Competition existed from Villa dei Fiori, a retail development which opened at approximately the same time, as well as from specialty store owners and operators, resulting in a need to highlight Esentai’s unique qualities and differentiation from these projects in order to secure additional brand commitments.