Avelle

Avelle.com (formerly called Bag Borrow and Steal) is the leader in the luxury accessories rental market, and has experienced tremendous growth due to an overwhelmingly positive response to the rental-luxury concept. The site began by renting designer handbags, and later added jewelry, high-end vintage accessories, and eyewear to its assortment. Avelle.com members join for a nominal monthly or annual fee, then select an item, borrow it for as long as they like at a weekly or monthly rate, and then return it for another.

RBA PROVIDED THE FOLLOWING SERVICES:

Comprehensive Market Research
Strategic Marketing Solutions
Brand Identity & Positioning
Partner Outreach

 

Comprehensive Market Research

The RBA team has produced a number of market research reports for Avelle including vendor positioning matrixes, trend reports, web-based retailer analyses and alternative e-retailing solutions.

Strategic Marketing Solutions

RBA has served as a strategic advisor to Avelle’s management and board of directors in the development and implementation of marketing solutions to drive traffic, improve conversion rates and increase awareness in the industry.

Brand Identity and Positioning

The RBA team has worked closely with Avelle’s design department and creative marketing team to create a look and feel / user experience better-suited for the luxury space.

Partner Outreach

RBA has utilized its extensive network of CEO and high level executive contacts to help profile, approach, arrange and attend meetings, and secure meaningful partnerships with Avelle’s target brand partners.