• Pangu Plaza / Beijing China

    Pangu Plaza is one of the world's most impressive mixed use developments located in close proximity to the Beijing Olympic Village. The development consists of exclusive luxury retail.

    RBA PROVIDE THE FOLLOWING SERVICES:

    Property Assessment
    Concept Development
    Vendor Mix Assessment
    Retail Strategy

  • Property Assessment

    The RBA team traveled to Beijing to meet with company representatives from Pangu Plaza and assess the local market in both Beijing and Hong Kong. RBA delivered a report assessing the local demographic and retail climate by evaluating consumer brand awareness, the luxury appetite of the market, and existing retail concepts.

  • Concept Development

    RBA worked in conjunction with the Pangu Plaza team in the development of both freestanding and multi-brand concepts. RBA identified and devised a new retail concept unique to the Chinese market, unlike anywhere in the world.

  • Vendor Mix Assessment

    The RBA team worked closely with Pangu Plaza to identify the most appropriate vendor mix, addressing the needs of the local market and the brand assortment that speaks to the identity of the new development.

  • Retail Strategy

    RBA provided preliminary layout of the proposed retail space, highlighting strategic brand adjacencies with both freestanding and multi brand retail stores. RBA collaborated with the project architects on the overall creative concept and aesthetic in multi brand areas.

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