Pangu Plaza is one of the world's most impressive mixed use developments located in close proximity to the Beijing Olympic Village. The development consists of exclusive luxury retail.
Property Assessment
Concept Development
Vendor Mix Assessment
Retail Strategy
The RBA team traveled to Beijing to meet with company representatives from Pangu Plaza and assess the local market in both Beijing and Hong Kong. RBA delivered a report assessing the local demographic and retail climate by evaluating consumer brand awareness, the luxury appetite of the market, and existing retail concepts.
RBA worked in conjunction with the Pangu Plaza team in the development of both freestanding and multi-brand concepts. RBA identified and devised a new retail concept unique to the Chinese market, unlike anywhere in the world.
The RBA team worked closely with Pangu Plaza to identify the most appropriate vendor mix, addressing the needs of the local market and the brand assortment that speaks to the identity of the new development.
RBA provided preliminary layout of the proposed retail space, highlighting strategic brand adjacencies with both freestanding and multi brand retail stores. RBA collaborated with the project architects on the overall creative concept and aesthetic in multi brand areas.