Farm Rio US Launch
RBA advised the iconic Brazilian lifestyle brand Farm Rio on its launch in the US market. This process included:
Market & Competitive Assessment | Merchandising & Pricing Analysis, Recommendations & Ongoing Guidance | Distribution Strategy Across Retail, Wholesale and E-commerce | Marketing & PR Recommendations and Ongoing Guidance | Ongoing advisement
Brand launch strategy included global e-commerce site, stores in New York, Los Angeles and Miami.