Farm Rio US Launch

Farm Rio.png

Overview

RBA advised the iconic Brazilian lifestyle brand Farm Rio on its launch in the US market. This process included:

Market & Competitive Assessment | Merchandising & Pricing Analysis, Recommendations & Ongoing Guidance | Distribution Strategy Across Retail, Wholesale and E-commerce | Marketing & PR Recommendations and Ongoing Guidance | Ongoing advisement

Brand launch strategy included global e-commerce site, stores in New York, Los Angeles and Miami.

 

Store in Soho, New York

Store in Soho, New York

Farm Rio Jumpsuit.jpg