RBA creates optimal strategies for new and existing retail developments by working with owners, developers, operators, leasing agents and brand executives from concept development to ongoing operations maintenance.
RBA provides strategic recommendations and support for a range of project types including shopping malls, mixed-use developments, freestanding stores, hotels and office buildings. RBA also advises on branding, planning and management of all project elements.
RBA can provide any combination of the following services:
Local market & competitive brand distribution analysis
Retail zoning & planning
Vendor mix strategy
Presentation to top brand executives
Coordination and alignment of developers, architects, brands and local partners
Brand liaising and ongoing merchandising and allocation strategies
Vendor mix reassessment