RBA creates optimal strategies for new and existing retail developments by working with owners, developers, operators, leasing agents and brand executives from concept development to ongoing operations maintenance.

RBA provides strategic recommendations and support for a range of project types including shopping malls, mixed-use developments, freestanding stores, hotels and office buildings. RBA also advises on branding, planning and management of all project elements.

RBA can provide any combination of the following services:


Local market & competitive brand distribution analysis


Concept development

Retail zoning & planning

Vendor mix strategy

Presentation materials


Presentation to top brand executives

Coordination and alignment of developers, architects, brands and local partners


Brand liaising and ongoing merchandising and allocation strategies

Vendor mix reassessment