Chloé US Retail STrategy
RBA was engaged by Chloé, a subsidiary of the Richemont Group, in May 2017 to conduct an analysis of their business in the US.
As part of its analysis, RBA conducted store visits to all full-priced boutiques in the US and made recommendations regarding the following areas:
- Brand identity and positioning within the US market;
- Competitive collection merchandising and price range analysis;
- Retail distribution analysis;
- Retail and client experience and visual merchandising;
- Merchandising assortments and classifications; and
- E-commerce and mobile experience.