Chloé US Retail Strategy

Photo courtesy of Chloé

Photo courtesy of Chloé

RBA was engaged by Chloé, a subsidiary of the Richemont Group, to conduct an analysis of their business in the US. 

As part of its analysis, RBA conducted store visits to all full-priced boutiques in the US and made recommendations regarding the following areas:

  • Brand identity and positioning within the US market;

  • Competitive collection merchandising and price range analysis;

  • Retail distribution analysis;

  • Retail and client experience and visual merchandising;

  • Merchandising assortments and classifications; and

  • E-commerce and mobile experience.