RBA works with domestic and international brands to optimize sales, brand awareness and market penetration. Our unique process helps brands assess their existing businesses and develop a strategy for future growth, both in the U.S. and globally.


RBA can provide any combination of the following services:

Brand Positioning

Market research

Competitor Profiles

Brand identity & mission

Customer Profiles


Merchandising assortment & classifications

Price point positioning

Brand extension strategy

Trend reports


Retail & wholesale strategies

Customer experience

E-commerce & mobile strategies