Brand strategy for atelier Swarovski

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Brand Identity | Robert Burke Associates worked with Atelier Swarovski to refresh the brand vision for its Atelier Swarovski line in order to both extend and complement its existing Swarovski brand offering.

Brand Positioning & Adjacencies | The RBA team conducted a market assessment of the jewelry category from a design, merchandising and price point perspective in order to determine where Atelier should sit to best compete in the market.

Product Assortment & Classifications | RBA analyzed the existing product assortment and recommended future assortment breakdowns, including price points, based upon past performance and market analysis in order to best capture the target customer.

Distribution Strategy | RBA analyzed current distribution channels and their performance in order to determine short-term and long-term go-to-market strategies for a sustainable roll-out of the revised product assortment.